Marketing Research & Consultancies
Marketing research and consultancies
A team of experts We’re experts in eye tracking, but we’re also experts in industry. From ad design and shopper research, to user experience and engineering, our team has the experience to find insights and apply them in the real world. Our broad portfolio of Domani services technology and software also ensures that you’ll have access to the most cutting-edge research methods on the market.
We know that not every business has a research department equipped to capture and analyze behavioral data. That’s where we come in, conducting studies in stores, homes, labs, and workplaces so that you get an unparalleled view of your frontline. What’s more, we stick around to help you understand these new insights and apply them to your specific business needs.
Areas of expertise
We empower companies with a 360° understanding of human behavior within these fields:
Marketing and User Research
Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences
purchase behavior, and how consumers engage with your product.
Industry and Human Performance
Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes. For highly skilled professions, eye tracking provides the opportunity to capture insight on how individuals perform their work and clearly illustrate it to others.
Your partner in research:
When it comes to your project, you’re the boss. We provide the tech, software, and the analytics, while your level of involvement is up to you.We empower companies with a 360° understanding of human behavior within these fields:
